How often do you blog or write articles? I used to think that I had to do it everyday, just to get my name out there. Then it went to every other day. Now I blog 2 to 3 times a week. I would like to blog more. But, the truth is that the words don't always come that easily. I have ideas for material, but putting all into blog form can be a challenge sometimes.
I do believe that blogging is a great way to gain exposure and as a result build a following, which can help your business a great deal. Delivering blogs that are full of content and offer real value to the reader, keeps the reader coming back for more. A blog should enlighten, engage, & entertain it's readers. Thank you Mike Klingler for that lesson.
You can blog about whatever you'd like. A blog can give direction, it can give insight, it can teach. There are a lot of purposes that a blog serves. I, personally, use my blogs to try to help educate people on what they SHOULD be doing to brand themselves and build their business.
When blogging, take the time to proof read your post before you publish it. Use spell checker and editing software if necessary. Poor grammar and misspelled words are not very appealing to readers, and if you don't care enough to deliver well written material, then people are not likely to care much about reading it.
Use your own words. Don't take someones' blog from five years ago, copy and paste it and try to pass it off as your own. According to Merriam-Webster Online Dictionary to "plagiarize" means to
- "to steal and pass off (the ideas or words of another) as one's own
- to use (anothers' production) without crediting the source
- to commit literary theft
- to present as new and original an idea or product derived from an existing source.
If you are going to quote someone elses' work, be sure to give credit to the author. It is a good idea to link the quote, or at least the authors name, back to their website. I recently mention some industry top earners in a recent blog, and create a link for each of them back to their respective websites. I then informed them that I had done this. They appreciate that. It's free advertisement for them.
So, keep the blogs coming. Deliver VALUE filled content that entertains, engages, & enlightens your readers, and they will come back for more.
Health, wealth, & prosperity to all...........
Great post Russ! I have found that having guest posts are a good way for quality content when you are fresh out of ideas on what to write. I do not write as often as I would like on any of my blogs because of not knowing what to write about some days. But one idea I used was to bring a notebook and a pen to a quiet area (I started hanging out in the laundry room while doing laundry with a pen and paper) and write down ideas that may come to you for the week for your blog or articles if you write articles. also.
ReplyDeleteThank you Dawn. You're right, it is easy to run out of ideas. My mind is constantly racing, and when I come up with what I feel would be a good topic for discussion, I set down and write about it.
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