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Thursday, May 26, 2011

Who is calling your leads?

" If you're not calling your leads, someone else will"

If you have any doubt that the foregoing statement is true, just look at your track record. Are you as successful in your business as you'd like to be? If you are then you're probably not reading this right now.

Let's face it, "get rich quick schemes" generally involve lengthy prison terms, and frankly, that's not really very appealing to me. There are no legitimate "get rich quick" programs out there. A lot of people are looking for a program that will allow them to join up, then just set back and watch the checks roll in. It doesn't happen. You have to invest some time. Sweat equity is still required.

For some, it does seem like they "get rich quick". You hear the stories about people like Mike Dillard, Cedric Harris, David Wood, etc. who literally went from nothing to something, seemingly overnight. I assure you this, the aforementioned, and everyone that is experiencing any kind of success in this industry, has put in their time, and continues to do so.

One of the reasons the leaders have been able to enjoy success is lead calling. Every leader out their has spent countless hours with their phone glued to their head. Calling lead after lead.

People fear rejection. But think about it. In most instances, the person on the other end of the line, (your lead), is a complete stranger. The worst that could happen is that they tell you no, or simply hang up on you. I'd be willing to bet that you spent at least the first 13-15 years of your life being told "NO" quite often. So get over the fear of rejection.

90% of the people in Network Marketing make less than $10 a week. The attrition rate for marketers is HIGH. People don't get the results they are looking for, for various reasons. But, I'd be willing to bet that one of the biggest reason has to do with their leads.

If you are not someone that likes to talk on the phone, or talk to people, you have 3 options. 1) Hire someone to do it for you. 2) Learn to like it. 3) Find another line of work.

Okay, now you're ready to start making some phone calls. BUT, are you really ready? Do you know what you are going to say? Will you convey confidence to the person you're speaking with? If you need to, prepare a script, practice it, then practice it some more. If you're trying to pitch your product or your service to me, and you're fumbling through your sales pitch, chances are pretty good that I am going to pass.

Commit. Make time everyday to set down and call your leads. If you are not calling leads everyday, then you're not very serious about getting far in your business. Make sure that you are comfortable, and in a place where there will be no interruptions. 

When you call your lead, introduce yourself. Don't immediately go into your sales pitch. Take a moment to develop some rapport. Be confident, (don't mistake confidence for cockiness or arrogance). KNOW what you're talking about. Your call should last 3-5 minutes, sometimes longer. NEVER lie to your lead. If you destroy the trust, you will NEVER convert that lead. If they sign right then, great, if not put them on your follow up list and call them again in a week or two. If they are adamant about not joining, remove them from your list and move on.

Be knowledgeable about the product, program, or service that you are representing. Have answers for their questions. Don't speak in monotone. If you don't know an answer, DO NOT make something up. Be honest, tell them that you're not sure, but you will find out and get back with them.

Keep calling, and you will see your confidence and your conversions grow.

Health, wealth, & Prosperity to all............

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