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Wednesday, May 25, 2011

No Excuses

I recently  returned from 5 days in Vegas. 3 of those days were spent in the presence of greatness. Literally. Some of the greatest marketers in the free world. True leaders in our industry. Each and every one of them had something great to say. Each of them delivered some great content. If you ever get the opportunity to attend one of the "No Excuses Summits", it will be money well spent.

The attrition rate for the marketing industry is high. Why? Perhaps it's because people have the wrong impression. They think MLM translates to "get rich quick", or perhaps they think that they wont have to do any work. Perhaps their sponsor misled them, or led them to believe that "if you join it, people will come". This is almost never the case. You have to work for it, YOU have to make it happen. Your only limitations, are those that you impose upon yourself. Want proof of this? At the No Excuses Summit, there were 2 blind men in attendance. Have they let their physical disabilities stop them from pursuing their goals? Quite the contrary.

The first thing you must do is to establish your "WHY". Why are you in this industry? What is your goal? Yeah, okay, everyone wants to make more money. But the money is just the means to the end. What is it that drives you? For me, it is wanting to provide a better lifestyle for my family. I want to be able to spend more time with my family. Financial independence will allow me to do this.

You need to brand yourself. Get your name out there. Provide valuable content. Be someone that people want to know. Be someone that people trust and want to follow. By branding yourself, and giving value, you build trust. If the people trust you, they will follow you. If they follow you, they are more likely to recommend you to their friends. And, if they trust you, they are more likely to buy whatever it is that your selling.

Develop a personal relationship with your leads. Connecting with them on a personal level leads to trust. Don't like talking to people? You either need to learn to, or find another line of work. Because if you're not calling your leads, someone else will. If they don't join you right away, stay in touch, follow up. Eventually, they either will or they wont.

Start connecting with people in the industry. If you have something valuable to share, via articles or blogs, then the people that you are connected with will begin to share your content. Step outside of your comfort zone and do the things that your competition wont do. Always be honest with your prospects. Be sincere when pitching them, and when they do sign up, and they are now in your downline, be there to answer questions. Be a mentor.

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